Tag: print

Cable TV to Score Bigger Piece of Political Ad Spending

Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.

Here’s How to Win More Ad Money From Luxury Brands

Consumers are ready to splurge on luxury items this year. Here’s what your clients need to know about advertising these products.

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

Maine Manager Helps Shop ‘Pop’ with Print Ad

With direct competition in a nearby town, this gun store’s manager and marketing team needed to let the Falmouth community know about its brand-new range and training center. The Forecaster’s Cyndy Bell had all the ammunition she needed from AdMall to reach out to her account. The Advertising Accounts Manager knew from her research that the business had just changed its website and needed to increase the SEO of that new site.

Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail

It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).

Digital is King, but Print Remains a Preferred Channel this Holiday Season

It’s that holiday time of the year – at least for marketers. Over 2/3 of marketers were establishing their advertising plans for the upcoming holiday season by the end of August. An Experian study finds that marketer strategies differ significantly based on the industry they’re in and media companies might want to take a look at these details to know when to pitch their formats to clients.

Marketers to Introduce More Lenticular Print in Ad Campaigns

One way for advertisers to get their messages noticed is to do something out of the ordinary. A widely reported-on print ad campaign in Spain did just that recently. By using a lenticular print format, the marketer, a nonprofit organization that is calling attention to child abuse, manages to speak separately to adults and children who view their out-of-home message.

Social Media Use to Boost Brand Campaigns on Traditional Media

Media companies are seeking ways to connect with consumers who use social media while watching TV. Knowing who uses social media and in which ways can help media companies sell their programming to marketers. A new TVB study released on this topic, 2013 Cultural Currency, has identified how consumers are engaging with specific social platforms as they watch TV.

Rise in Online News Consumption to Threaten TV Ad Dollars

U.S. consumers want to know what’s happening in the news. Whether it’s a story about the war, the latest budget crisis or a natural disaster, people are paying attention. But they are accessing varying channels to get the news and media companies should watch the changing trends because ad dollars could be impacted.

Reduced Consumer Print Media Time to Lead to Lower Ad Spending for Channel

It’s not exactly a newsflash to announce that consumers are spending less time with print media. But the shift to screen time, whether it’s mobile or TV, is happening quickly. As a result, marketers must be prepared to put their messages in the places where consumers are most likely to see them.

Kathy Crosett December 16, 2011 Media Usage Tags: , , ,

Print Media to Face More Challenges in 2011

Traditional media companies will continue to face challenges selling ad space in print publications in 2011. Many of these businesses are looking to boost their sources of online ad and circulation revenue. Writing for Adweek, Lucia Moses also notes that businesses in this sector may hone their expertise with apps and market other products to grow non-traditional revenue.