Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.
Tag: radio ads
How to Target the 96% of Hispanics Who Listen to the Radio
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Are Your Misconceptions of Radio Hindering Your Ad Campaigns?
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
Introducing Affluencers and Why You Need to Advertise to Them
Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.
Where and When to Place Your Radio Ads
AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.
Using Radio to Reach Voters
Media reports have emphasized the importance of TV and online marketing in the political arena. Should your political clients spend money on other traditional forms of media such as radio?
