Tag: radio ads

How to Use Ads to Target Smart Speaker Users

Did you know that there are 65 million Americans who own over 130 million smart speaker devices? According to Search Engine Land, that’s 23% of all Americans who are older than 12. And that number has only been growing annually. With 223 million Americans aware of smart speakers, it would seem that trend will continue.

Are Digital Radio Ads Worth the Investment? (Yes)

Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.

How to Target the 96% of Hispanics Who Listen to the Radio

If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

Where and When to Place Your Radio Ads

AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.

Using Radio to Reach Voters

Media reports have emphasized the importance of TV and online marketing in the political arena. Should your political clients spend money on other traditional forms of media such as radio?