Tag: radio listeners

Targeting the 92% of U.S. Adults Listening to the Radio Each Week

Smart speakers and stereos at home, car radios, and phones and computers when out of the house. Today, Americans rarely have to be without the radio if they don’t want to be.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Radio Stations Rally Around Social Media

Radio is more engaged with social media, especially with tweets. According to research by the Radio Television Digital News Association, radio stations are making strides in developing social media and mobile strategies to deliver news to new audiences.

84% of Country Music Lovers Listen to Local AM/FM Radio

Country music is growing in mainstream popularity, which is why country music lovers should be on any advertiser‰Ûªs radar. ‰ÛÏRight now, country is front and center in pop culture — from ‰Û÷Nashville‰Ûª the series to Blake Shelton on ‰Û÷The Voice,‰Ûª Tim McGraw performing at the Oscars and so much more.”

Traditional Radio No. 1 Inside Vehicles

Traditional radio is consumers‰Ûª primary form of entertainment in their cars, followed by satellite radio and smartphones, Trends Tracker reports. Smartphone use is outpacing embedded systems, with better apps and the ability to customize.

Boom Format Fueling New Radio Station Growth

For all of the media hype about music streaming services, consumers are still tuning into traditional radio. Nielsen is out with its summary of what was hot in 2014 and what we should watch for this year. Can you guess which radio style is leading the way in growth?

Best of 2014: 35% of Network Radio Listeners are Age 55+

Nielsen reports that U.S. consumers continue to engage with traditional radio at a high rate. Over 91.5% of U.S. folks over age 12 tune into radio every week.  The Nielsen RADAR report is based on inputs from both the Portable People Meter (PPM) and Diary data. Marketers should know that  35% of network radio audience

35% of Network Radio Listeners are Age 55+

Nielsen reports that U.S. consumers continue to engage with traditional radio at a high rate. Over 91.5% of U.S. folks over age 12 tune into radio every week. The Nielsen RADAR report is based on inputs from both the Portable People Meter (PPM) and Diary data.