Tag: radio

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.

How Your Clients Can Drive More Store Traffic With Radio

The new “Does Radio Drive Store Traffic” study published Dial Report and the Radio Advertising Bureau shows how retailers can drive store traffic with radio ads. Here are the details.

How to Target the 96% of Hispanics Who Listen to the Radio

If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.

Cable TV to Score Bigger Piece of Political Ad Spending

Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.

Here’s How Female Voter Segments React to Your Clients’ Ads

Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?

Outdated Technology in Cars is a Deal Breaker for 88% of Consumers

Metova, a world leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers* regarding “the connected car.” Of note, over half of respondents own a car that connects to the internet, either direct or via phone, while two-thirds would switch to a different entertainment service if that service is readily available in their new vehicle.

Home Health Care Agencies Seek Advertising Help

As the U.S. population ages, consumers are looking for alternatives to nursing homes and retirement centers. Hiring a home health care service allows consumers to age-in-place.

Targeting the 59% of the U.S. Population Who Use Streaming Devices

Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?

Making the Most of the 3 Hours a Day Women Spend on Mobile Apps

“What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.”

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.

How to Help New Businesses Make the Right First Impression with Consumers

Over half of new small businesses fail within five years of their start date. Some of these failures happen because consumers don’t know about the business. Owners didn’t properly market themselves.

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.

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