Tag: radio

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.

How to Help New Businesses Make the Right First Impression with Consumers

Over half of new small businesses fail within five years of their start date. Some of these failures happen because consumers don’t know about the business. Owners didn’t properly market themselves.

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

Over 75% of Franchisees to Boost Ad Spending This Year

The latest research from BIA/Kelsey reveals that PlusSpender franchisees, with an ad budget of $86,275, are ready to buy advertising this year. In addition, franchisees are showing big interest in mobile advertising for 2018.

Are Your Clients Spending Enough on Traditional Ads?

While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we’re also using traditional media.

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you’ll do best by focusing on automotive, food service and the political operators in your market. Here are the details.

Where and When to Place Your Radio Ads

AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.

This Demographic Made up 85% of Radio Consumption in Q1 2017

Do the younger generations really hate radio, and is smartphone streaming going to be the death of this medium?

Internet Radio Audience to Grow 6% in 2015

The radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the 1st time, growing revenue 18%, according to research issued by Borrell Associates for the Radio Advertising Bureau. The report, Benchmarking: Local Radio Stations‰Ûª Online Revenues

Bring Female Radio Listeners to Opera

The Wallace Foundation case study describes the efforts of the Minnesota Opera to expand its audience by reaching a population segment where it suspected potential fans might reside: Women aged 35 to 60. The opera company‰Ûªs work centered on making the most of an unlikely partnership

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