Tag: radio

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

Over 75% of Franchisees to Boost Ad Spending This Year

The latest research from BIA/Kelsey reveals that PlusSpender franchisees, with an ad budget of $86,275, are ready to buy advertising this year. In addition, franchisees are showing big interest in mobile advertising for 2018.

Are Your Clients Spending Enough on Traditional Ads?

While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we’re also using traditional media.

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you’ll do best by focusing on automotive, food service and the political operators in your market. Here are the details.

Where and When to Place Your Radio Ads

AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.

This Demographic Made up 85% of Radio Consumption in Q1 2017

Do the younger generations really hate radio, and is smartphone streaming going to be the death of this medium?

Internet Radio Audience to Grow 6% in 2015

The radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the 1st time, growing revenue 18%, according to research issued by Borrell Associates for the Radio Advertising Bureau. The report, Benchmarking: Local Radio Stations‰Ûª Online Revenues

Bring Female Radio Listeners to Opera

The Wallace Foundation case study describes the efforts of the Minnesota Opera to expand its audience by reaching a population segment where it suspected potential fans might reside: Women aged 35 to 60. The opera company‰Ûªs work centered on making the most of an unlikely partnership

Radio’s Hyperlocal Reach Attracts Marketers

Which media format has nearly identical reach across age, income and ethnic groups? It’s radio. About 90% of U.S. consumers over age 12 regularly listen to the radio. In the State of the Media: Audio Today, Nielsen encourages marketers to make use of radio because it reaches so many consumers who have money to spend at traditional stores in the immediate future.

Radio Ads Influence Home Improvement Projects

By many accounts, consumers will be opening their wallets to spend on home improvement projects this year. We’re not quite at the annual spending level that was reached right before the recession, but homeowners are buying more paint and plumbing fixtures and paying for more contractor and architect services. For many marketers, the biggest question is how to connect with homeowners who are considering home upgrades. The Radio Advertising Bureau has published new research showing the big impact of radio ads on these homeowners.

Radio Stations to Identify, Target Super Listeners

As a traditional media format, radio still has muscle. About 90% of U.S. consumers spend at least a little time listening to the radio. In general, the listening time amounts to about 2 hours a week and that’s often done in the morning. But some consumers listen to the radio for much longer periods of time. These super listeners, notes Nielson, should be of keen interest to radio stations and the marketers they’re selling airtime to.

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