Tag: Research

Special Report: The State of TV Media Sales 2018

AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.

On-Demand Economy Infiltrating More Products & Services: Explosion of Podcasts, Prepared Foods and Playstation Revealed in new SalesFuel® AudienceSCAN® Research

They want what they want WHEN they want it, HOW they want it and NOW. That’s what the results of SalesFuel’s exclusive AudienceSCAN® research are finding among U.S. consumers across an increasing number of sectors. Now in its 9th year, AudienceSCAN is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision makers across

Targeting the Five Types of Purchase Intent

This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business’ marketing and sales teams find new, effective ways redefine target audiences and better predict future purchase behavior.

On-Demand Webinar: Targeting the 5 Types of Purchase Intent

In this informative webinar, SalesFuel CEO C. Lee Smith discusses these 5 types and offers tips to help business’ marketing and sales teams find new, effective ways redefine target audiences and better predict their future purchase behavior.

Research Reveals Best Way to First Contact a Prospect

It’s no secret that top-performing sales reps do things differently than others in the industry. Thankfully, recent insights shed some light on the tactics of top performers, as well as what buyers want during that first contact.

New SalesFuel Infographics Show How Voice-activated Assistants are Changing How America Eats

SalesFuel announces the release of its 2017 AudienceSCAN survey results, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. Now in its 8th year, this in-depth analysis of more than 18,000 U.S. adult (18+) consumers gives you the exclusive insight to better understand what’s in the hearts and

Preparing for the Sales Call

Having a sales plan for each customer is nothing more than selling by objectives. You should plan before entering a sales situation, rather than reacting to whatever develops in the sales interview.

Are You One of the Many Who Will Lose a B2B Sales Position?

The twin forces of technology and efficiency keep causing managers to reduce positions. Salespeople are not immune. Up to 1 million B2B sales positions could disappear in the next few years. Do you want to know how to hang on to your position?

New White Paper: Ten Ways Media Sales Managers Are Preventing Sales

From SalesFuel’s 2016 State of Media Sales study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them. How does your team compare? Download the free white paper and find out.

Market Research to Play Larger Role in Successful Display Campaigns

Marketers seeking to reach specific audiences often use the tools on Google Display Network for their display ad campaigns. Doing so allows them to narrow down placements, sites, categories, topics, keywords, demographics, device and remarketing. Despite all of these options, it’s tough to run campaigns successfully without the proper research tools.

Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previous

Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

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