SalesFuel announces the release of its 2017 AudienceSCAN survey results, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. Now in its 8th year, this in-depth analysis of more than 18,000 U.S. adult (18+) consumers gives you the exclusive insight to better understand what’s in the hearts and
Having a sales plan for each customer is nothing more than selling by objectives. You should plan before entering a sales situation, rather than reacting to whatever develops in the sales interview.
The twin forces of technology and efficiency keep causing managers to reduce positions. Salespeople are not immune. Up to 1 million B2B sales positions could disappear in the next few years. Do you want to know how to hang on to your position?
From SalesFuel’s 2016 State of Media Sales study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them. How does your team compare? Download the free white paper and find out.
Marketers seeking to reach specific audiences often use the tools on Google Display Network for their display ad campaigns. Doing so allows them to narrow down placements, sites, categories, topics, keywords, demographics, device and remarketing. Despite all of these options, it’s tough to run campaigns successfully without the proper research tools.
The October 2010 Ad-ology Insights video briefing features data on Multi-Tasking Consumers, Interests+Attitudes of Foodies, and the growing U.S. Chocolate Market.
Aging Boomers and diverse Gen Yers are finding new ways to fulfill their comfort food cravings, according to the Generational Comfort Food Culinary Trend Mapping Report. The survey confirmed that consumers are passionate about their comfort foods, many of which stem from childhood favorites. In today’s changing food world, however, these dishes are evolving in sync with new values and lifestyles.
According to leading market research company The NPD Group’s retail tracking service, in-dash mobile navigation is continuing to see increases even as portable navigation (the most popular segment of the market) is taking a back seat in sales.
Opportunities are on the rise when it comes to using fresh produce on restaurant menus, according to new research conducted by the National Restaurant Association and Produce Marketing Association (PMA). The research highlights produce’s expanded options, sourcing and food safety among food service operators.