Tag: Research

New SalesFuel Infographics Show How Voice-activated Assistants are Changing How America Eats

SalesFuel announces the release of its 2017 AudienceSCAN survey results, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. Now in its 8th year, this in-depth analysis of more than 18,000 U.S. adult (18+) consumers gives you the exclusive insight to better understand what’s in the hearts and

Preparing for the Sales Call

Having a sales plan for each customer is nothing more than selling by objectives. You should plan before entering a sales situation, rather than reacting to whatever develops in the sales interview.

Are You One of the Many Who Will Lose a B2B Sales Position?

The twin forces of technology and efficiency keep causing managers to reduce positions. Salespeople are not immune. Up to 1 million B2B sales positions could disappear in the next few years. Do you want to know how to hang on to your position?

New White Paper: Ten Ways Media Sales Managers Are Preventing Sales

From SalesFuel’s 2016 State of Media Sales study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them. How does your team compare? Download the free white paper and find out.

Market Research to Play Larger Role in Successful Display Campaigns

Marketers seeking to reach specific audiences often use the tools on Google Display Network for their display ad campaigns. Doing so allows them to narrow down placements, sites, categories, topics, keywords, demographics, device and remarketing. Despite all of these options, it’s tough to run campaigns successfully without the proper research tools.

Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previous

Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

Ad-ology Insights: Multi-Tasking Consumers, Foodies, and the U.S. Chocolate Market

The October 2010 Ad-ology Insights video briefing features data on Multi-Tasking Consumers, Interests+Attitudes of Foodies, and the growing U.S. Chocolate Market.

New Study Shows Need for Banks, Financial Services to Market Online

Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks. More Consumer Spending logothan one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.

Today’s Generations Seeking Up-to-date Versions of Comfort Food

Aging Boomers and diverse Gen Yers are finding new ways to fulfill their comfort food cravings, according to the Generational Comfort Food Culinary Trend Mapping Report. The survey confirmed that consumers are passionate about their comfort foods, many of which stem from childhood favorites. In today’s changing food world, however, these dishes are evolving in sync with new values and lifestyles.

Aftermarket In-dash Navigation an Attractive Option to Consumers

According to leading market research company The NPD Group’s retail tracking service, in-dash mobile navigation is continuing to see increases even as portable navigation (the most popular segment of the market) is taking a back seat in sales.

Restaurant Operators Stand Out from the Crowd with Fresh Produce

Opportunities are on the rise when it comes to using fresh produce on restaurant menus, according to new research conducted by the National Restaurant Association and Produce Marketing Association (PMA). The research highlights produce’s expanded options, sourcing and food safety among food service operators.

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