Are loyalty programs the new must-have marketing tool for businesses? In the era of personalized marketing, these programs seem to be mandatory.
Citi Retail Services (CRS) announced the results of its third-annual nationwide study on evolving consumer shopping trends during the holiday season. The survey of 1,000 U.S. adults found that this holiday season, in addition to rushing to the mall, consumers are increasingly powering up their computers and mobile devices or simply interacting with their virtual assistant.
Many consumers don’t do their research when it comes to credit cards, according to U.S. News & World Report, the global authority in rankings and consumer advice. In its most recent survey of credit card holders, U.S. News found that nearly half of respondents didn’t research their card before signing up. Further, more than 50% of those surveyed don’t regularly shop around for better cards.
New research finds that millennials belong to more loyalty programs than older respondents and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs.
When employees do a great job, your managers may publicly praise them, and they may get a gift card or a bonus. This established pattern in most organizations certainly builds loyalty. But your recognition programs could be doing so much more.
Last summer, some ad industry experts were predicting that consumers were less than thrilled with mobile ad campaigns. They suggested that consumers would be more likely to pay attention to and interact with mobile ads if there was a reward involved. In a recent Adweek article, Mike Shields questions whether the rewards-driven mobile market may be shifting as larger platforms like Facebook, Google and Twitter dominate the space.
Over the past several years, consumers have been bombarded with new forms of advertising. As a result, their attitudes about most forms of promotions have grown more negative. Marketers and researchers at Millward Brown and SessionM are tracking these attitudes and studying ways to maintain positive consumer interest in mobile advertising as the use of that format increases.