Tag: rock climbers

Retailers to Target Rock Climbers Who Prefer Moderately Difficult Climbs

The sport of rock climbing is gaining international attention, having been approved for inclusion in the 2020 Olympic Games. But news headlines about the sport are still dominated by reports of gruesome injuries and near-death falls. Are rock climbers going out of their way to seek these risks? A new study published in Risk Analysis: An International Journal reveals that decreasing the level of injury risk at a climbing site generates substantial welfare gains for climbers.

U.S. Climbing Industry Reaches New Heights: Sales Rise from Inside

The urbanized and less-traditional camping phenomenon has made its way into the U.S. climbing market. Beyond the mountains, increasing popularity of indoor climbing has sparked new interest in the activity, helping the industry to grow by 13 percent in the 12 months ending January 2017, according to global information company The NPD Group. The industry has grown its sales by $52.9 million since 2014, reaching a four-year high of $175.5 million.