It’s difficult being a small ad agency going up against the big kids on the block. However, that may be because a lot of smaller agencies overlook this key competitive advantage.
Tag: sales and marketing agencies
The economic slowdown has not been kind to branded foods and consumer packaged goods (CPG)s. Popular brands have lost market share to less expensive private label offerings. To win back market share and retail shelf space, CPG vendors are increasingly outsourcing their sales and marketing needs to outside agencies.