For salespeople, every touchpoint is an opportunity to sell. Even emails, which are usually used for brief communications, can persuade a prospect. Unknowingly though, reps may be weakening their sales emails by making simple copywriting mistakes.
Tag: sales emails
Questions are a powerful tool to gain more knowledge about prospects, clients, their businesses, and their industries. But, one of the keys to successful questions is knowing how to ask them.
Including a call to action in emails can be a very effective way for reps to ensure their emails are productive. But, not every call to action is equal. In fact, some can actually sabotage a deal.