Tag: sales

Are You Sabotaging Your Own Sale?

There may be one sales challenge that you’ve never considered: Yourself. Some sales reps find themselves at the close with a ready and willing buyer, only to make a mistake and cause the deal to fall through.

State Of TV Media Sales: TV Station Revenues Growing, But Daily Hurdles Still Persist

New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up

Local Account Intelligence Report Revs Up Bigger Ad Buy

Just outside the Rochester, NY metro area, a mom and pop style auto dealership was starting to lose its foothold. Although the company had been in the family for generations, a crop of larger dealers had moved in to the area and was siphoning a lot of business.

Cold Calling Isn’t Dead But…

Cold calling is a tried and true technique used by sales reps for years. While many in the industry say that cold calling is dead, others argue that’s simply not true.

One Agency’s Loss is an $80,000 Gain for Media Sales Rep

When making sales calls, reps are no strangers to the phrase “cutting costs.” And Desert Sun media sales strategist Lindsay Ortiz was no exception when calling on a local car dealership. The dealership was doing just that, after having recently let go of the marketing agency handling all of its co-op approvals and submissions.

Avoid the Summer Sales Slump With These Tips

Summer is officially here, and along with the heat comes the dreaded sales slump. The warmer months are typically slower for reps, but there are still things you can do to keep your pipeline full.

The 3 Steps to Creating Your Most Successful Sales Presentation Yet

Here’s how to make your next sales presentation into an engaging story about how your company and the prospect work together to overcome the prospect’s problems.

Media Sales Rep Convinces Advertiser to Go 2.0

Multimedia Marketing Consultant Melissa Hubbard was well into her tenure at the Times Herald when she came across a local business owner looking to branch out from oil change shops into the culinary world.

Sales Shortcuts All Reps Should Avoid

Shortcuts can help time-strapped reps do things more efficiently and quickly. But, some shortcuts in sales should be avoided.

On-Demand Economy Infiltrating More Products & Services: Explosion of Podcasts, Prepared Foods and Playstation Revealed in new SalesFuel® AudienceSCAN® Research

They want what they want WHEN they want it, HOW they want it and NOW. That’s what the results of SalesFuel’s exclusive AudienceSCAN® research are finding among U.S. consumers across an increasing number of sectors. Now in its 9th year, AudienceSCAN is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision makers across

Prospect Gone Cold? Here’s What to Do

Promising prospects can suddenly go silent despite your best efforts. So, what can you do to effectively rekindle communication?

Do’s and Don’ts for In-Person Pitches

Despite the convenience and ease of today’s technology, there really is no substitute for face-to-face communication. This is especially true for sales.

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