No matter how smooth the sales process goes, you will at some point face objections. And, a common objection is the mentioning of a competitor. If a prospect brings up the fact he or she is working currently or plans to work with the competition, don’t give up. Instead, take action.
In the world of sales, it’s a problem that comes up time and again. Small businesses can be hard to sell on advertising, often because of restrictive budgets, a slow shift to digital platforms, or a combination of the two. Such was the case for Mark Wert when he approached a local home decorating and remodeling store. The multimedia representative for the Daily Item knew that the storeowner was hesitant to fund any new advertising, so Wert turned to AdMall’s assistance to help plead his case.
Everyone focuses on making customers feel happy and appreciated. But do you make your clients feel empowered? Empowered clients are comfortable clients, and comfort leads to loyalty.
How are you feeling at the beginning of this new year? Do you feel like you’re the best at what you do? If not, it’s time to change that.
If you think about it, a first sales conversation is a lot like a first date. You don’t know the other person that well, there’s some anxiety involved, and you hope to make a connection. And, just like during a first date, the conversation is vital.
An email’s subject line has an undeniable impact on open rates: 33% of email recipients open an email based on the subject line alone. But, just knowing the importance of a subject line doesn’t mean you will write effective ones.
Voicemail … is it where deals die? Maybe not if you know how to leave the right message.
It’s no secret that top-performing sales reps do things differently than others in the industry. Thankfully, recent insights shed some light on the tactics of top performers, as well as what buyers want during that first contact.
In-person meetings give you the amazing opportunity to be face-to-face with prospects and sell to them in-person. But these meetings have their challenges, too. Primarily, it’s tough to stand out when there are so many other competitors out there.
From Alexa to self-driving vehicles, technology advances are impacting many industries. But, should sales reps be afraid of being replaced?
Buyer anxiety can strike at any time during the sales process. But, it’s most likely to pop up during the late stages. Believe it or not, what you say can have a big influence on dissipating that anxiety.
We get it: change is hard, especially when it comes to new business ventures. So, when Account Executive Deby Okum approached a beauty and barber school in Daytona Beach, Florida, she was not surprised to learn that it was in dire need of a new lesson plan. Specifically, the school had never run a digital marketing campaign, and as a result, was losing out on tons of potential opportunities for growth.