Despite the improving economy, consumers often find themselves in a financial emergency and need credit to get through to the next paycheck. About 15 million U.S. consumers lack access to traditional banks and credit cards and regularly turn to small-dollar credit (SDC) products. These services are provided by pawn companies, payday loan operators and paycheck advance or similar services and often come with high interest rates. To help consumers break this cycle and to encourage industry operators to market new products, the Center for Financial Services Innovation analysts have studied the reasons consumers habitually need SDC services and have suggested new types of services.