Last year, roughly 33% of consumers who made online purchases began the process by performing an online search, according to a recent Search Engine Land article by Danielle Savin. If a consumer knows what they want, but doesn’t know where to get it from, they’re going to perform a search to find the answer. When they want to learn more about a product they’re considering for purchase, they perform a search. If they have a problem they need to solve, but don’t know how to solve it… you get the picture. So, how can your clients’ webpages be the ones showing up during these searches?
Tag: search engine
SEO is how your client’s website and content is found. Keeping it updated is critical to staying relevant. So, why are less than half putting forth the effort of SEO upkeep?
If consumers want to narrow their search to specific product or service categories, they’ll head to specialized (vertical) search engines. Here’s how companies can get noticed on these search engines.
The internet is a constantly changing space, and SEO needs a certain amount of upkeep to maintain its relevancy. Are your clients maintaining their SEO?
Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?
Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.