Tag: sell smarter! awards

grover

Wine & Liquor Store Gives Digital a Shot

This month’s Sell Smarter Award features Eric Grover of the Milwaukee Sentinel.

Digital Audit Helps Steal Agency Services Business

“I do find the emails about new sales opportunities super helpful. These open doors that we aren’t usually aware of… (it) lets us have a NEW reason to maybe walk in or set an appointment.” 

HVAC Client Heats Up With $56,000 Ad Buy

Sharon Gillis is a savvy industry veteran. And once a year, the Digital Marketing Director for WSBT-TV has the chance to present to a local HVAC advertiser and earn their business. If the pitch fails to impress, you lose your shot at a making a sale for an entire year. In other words, you only get one chance.

Maine Manager Helps Shop ‘Pop’ with Print Ad

With direct competition in a nearby town, this gun store’s manager and marketing team needed to let the Falmouth community know about its brand-new range and training center. The Forecaster’s Cyndy Bell had all the ammunition she needed from AdMall to reach out to her account. The Advertising Accounts Manager knew from her research that the business had just changed its website and needed to increase the SEO of that new site.

Video! AE Prospects by Month to Engage Local Bridal Shop

This month’s Sell Smarter Awards features Jessica Davis & Leanne Dedow of Spectrum Reach.

AE Adds Value to Pitch with Value of a New Customer Data

Chase Henderson was working hard to upsell accounts in his pipeline as the new kid on the block at Times Record News in Wichita Falls, Texas. One specific client did very minimal advertising with his company. He knew the owners of a portfolio of rehabilitation and senior care centers were always looking to gain more patients and fill rooms.

Research Increases Account Spending to $75,000 at KFVS-TV

KFVS-TV/WQWQ-TV Success Manager Rebecca Lambert was on a mission to help her sales team upsell a current energy client. “This business faces many challenges as they carry unique products with a high upfront cost to the consumer but lead to money savings down the road,” Lambert explained.

‘Get Out and Ride’ Event Gets the Deal Closed for AE

Matt Centner’s account had been around the block – since 1975, to be exact – and historically did not invest much in local advertising. The Comcast Spotlight Pueblo account executive was all too familiar with the up-hill road battle this bike dealer waged in the Colorado community each day to keep its seat at the top.

AE Prospects by Month to Engage Local Bridal Shop

Account Executive Jessica Davis knows the wedding market in Louisville, Ky. is fierce. Working for Spectrum Reach for 5+ years, she understands the competition small business owners face, especially when entering the market. One such business was on her radar.

Cable Ad Cord Cutter Plugs Back in with Record Sales Month

An automotive dealer in College Station, Texas had not done business with Suddenlink Media/Altice USA in years. Chris Carter was determined to change that. After conversations about the three brands he sells, she uncovered the dealer’s reluctance. He was not confident Suddenlink could deliver his message to the right consumer.

Sell Smarter! Award Video Highlights ‘AdMall Queen’

Comcast Spotlight Account Executive Lisa Stutzman has two CREDIT unions in her account pipeline she wanted to grow. Each institution has three locations in the Jackson, Mississippi market. One SPECIFICALLY wanted to position branches as better alternatives to TRADITIONAL banking.

Survival of the Fittest (Gym) with Multi-Media TV Campaign

A Bowling Green, Ky. couple had just opened a gym as a side venture while keeping their full-time jobs and raising three children. Television and Digital Marketing Specialist Brandon Miles knew they had stiff competition, especially with another workout franchise offering the same monthly rates. He felt WBKO could help them stand out in the crowded health category.

1 2