Tag: selling digital

Messenger Post Media Manufactures Digital Marketing Win for Home Dealer

Senior Multimedia Account Executive Dawn Bell recently took a very small account at the Daily Messenger to big-spender status in Clifton Springs, NY. When she found out her manufactured home dealer/park needed to sell some hard-to-sell vacancies, she put her 22 years of media sales experience to work for them.

OOH Research Shows Big ROI, Marketers Increase Spending

Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.

TV Advertising: the Medium That Can Drive an 87% Boost in Search

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.