Tag: SEM

Search Trumps Social – Here’s the Proof

One day, social media will all but erase the need for search. That is a common fear for marketers utilizing the medium. However, rest assured that is not even close to being the case.

Do Your Clients’ SEM Stats Look Like This?

They’re always looking up where to shop and where to eat out on their phones. Your clients must be optimized on mobile, or they’ll lose potential business.

Digital Specialist Revs Up Competitive Edge for Powersports Retailer

A local powersports dealer in Hickory, North Carolina suddenly found themselves in a crisis. A big chain powersports dealer had set up shop only a mile away. And the store was in a more visible location. This new competition, combined with the cooler and wetter weather this past spring, resulted in a decrease in the local business’s numbers.

Vertical Search: What It is and How to Utilize It

If consumers want to narrow their search to specific product or service categories, they’ll head to specialized (vertical) search engines. Here’s how companies can get noticed on these search engines.

AE Adds Value to Pitch with Value of a New Customer Data

Chase Henderson was working hard to upsell accounts in his pipeline as the new kid on the block at Times Record News in Wichita Falls, Texas. One specific client did very minimal advertising with his company. He knew the owners of a portfolio of rehabilitation and senior care centers were always looking to gain more patients and fill rooms.

Over 60% of SMBs Use Outside Experts for PPC

With so many large businesses in the PPC market, can a small business expect a return on a big investment in search? A new Clutch survey shows how digital marketing services can help SMBs succeed at search.

Messenger Post Media Manufactures Digital Marketing Win for Home Dealer

Senior Multimedia Account Executive Dawn Bell recently took a very small account at the Daily Messenger to big-spender status in Clifton Springs, NY. When she found out her manufactured home dealer/park needed to sell some hard-to-sell vacancies, she put her 22 years of media sales experience to work for them.

Clutch: Over 55% of Businesses Hire Experts for SEO

Some of your clients may still be having trouble understanding the difference between SEO and paid search. But, when done correctly, the combined use of SEO and paid search can deliver outstanding ROI.

The Progress of Online Shopping and Search

Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.

Voice and Mobile Expected to Drive Search This Holiday Season

iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.

5 Buzzworthy SEO Trends You Must Know About for 2016

Get ready for a new year of changes to Google’s algorithms—and your SEO strategy. The following five trends, distilled from a guide published on the Link-Assistant.com blog, will undoubtedly be buzzed about next year, Aleh Barysevich predicts for MarketingProfs.