Tag: Seniors

62% of the Consumers Who Should Get a Shingles Vaccination Don’t Know It Exists

“Shingles vaccination is now nearly twice as effective as the previous protocol and available to patients 10 years younger than before, enabling largescale prevention of a painful, common condition. Adoption of the new standard of care could vastly reduce the one million annual cases of the disease, according to osteopathic physicians.”

Working “Unretirement” into Retirement/Financial Plans

“Unretirement is becoming more common, researchers report. A 2010 analysis by Nicole Maestas, an economist at Harvard Medical School, found that more than a quarter of retirees later resumed working. A more recent survey from RAND Corporation, the nonprofit research firm, published in 2017, found almost 40% of workers over 65 had previously, at some point, retired.”

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

Older People Projected to Outnumber Children for First Time in U.S. History

The year 2030 marks an important demographic turning point in U.S. history according to the U.S. Census Bureau’s 2017 National Population Projections. By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so that 1 in every 5 residents will be retirement age.

Seniors Bridging the Digital Divide Despite Doubters

Mobile devices have rapidly become one of the most common ways for Americans to get news, and the sharpest growth in the past year has been among Americans ages 50 and older, according to a Pew Research Center survey.

Promoting Senior Fitness Keeps Health Providers Top of Mind

Healthways SilverSneakers Fitness members prove youth is a state of mind. The annual participation survey reveals older adults turn to fitness for optimal health. Healthways SilverSneakers® Fitness, an exercise program exclusively designed for older Americans, announced the results of its Annual Participation Survey.

3.9% Will Attend Senior Expo in Next 12 Months

Approximately 14 million Americans were involved in road incidents caused by elderly drivers in the past year. Caring.com released new data about senior drivers in the U.S. This vital health information could be shared by your advertisers at the next Senior Expo.

Internet Plays Increasingly Central Role in Connecting Seniors

America’s seniors have historically been late adopters to the world of technology, but their movement into digital life continues to deepen. Two different groups of older Americans emerging, according to new research. These divisions are noteworthy—particularly for the many organizations and individual caregivers who serve the older adult population.

Marketers Can Target Boomers with Convenience, Accessibility of Products

Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. Marketers need to bolster efforts to better reach and cater to an aging demographic, such as using larger fonts on product labels and signage, and merchandising age-related products in one place and at arm’s length for easier accessibility.

Seniors Are Clicking Online Video Ads

Is it an anomaly or a real trend? Marketers are asking themselves this question as they study the findings released by Videology regarding the demographics of consumers who are watching online video ads. The firm’s research shows that consumers over age 65 have the highest view completion rate (VCR) and the highest click-through rate (CTR) for this ad format.

Financial Advisors to Up Direct Mail Effort to Seniors

Financial advisors who target the senior market find themselves selling to a very worried group of consumers. A new group of consumers is beginning to move into the senior market – older baby boomers. As a result, financial advisors are evaluating the best way to reach out to prospective clients.

Marketers to Target Employed Older Consumers

Turning age 65 used to mean retirement for most U.S. consumers. But that long-held notion is changing. For one thing, the federal government has changed the age at which consumers can begin to draw full Social Security benefits and it is gradually increasing, based on birth year, to age 67. In addition, more consumers are finding that they are not interested in a long retirement, or at the very least, plan to work at least part-time long after they turn 65. This new trend means that marketers are rethinking the way they target older consumers.

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