Are your clients complaining that they aren’t generating enough revenue from their ad campaigns? The problem could be that they are ignoring a big segment of the population with their creative messaging and media buys.
“Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53%) are anticipating receiving the same, or more, money this year.”
Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.
“Asian Americans’ preference for everything digital boils down to two things: convenience and customization, according to Nielsen. What if they’re away from the TV? No problem, as most programs can be streamed on a smartphone. What if they want news designed specifically for them? That’s easy, by tuning into an online Asian-American news show broadcast. The convenience that mobile devices have brought to digital content platforms can also be found in the ever-growing world of e-commerce, where Asian Americans lead, both in total dollars spent and in number of purchases made.”
According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.
“While breakfast may have earned the moniker of “the most important meal of the day,” lunch is a key meal for today’s busy consumers to keep their blood sugar up throughout the day. And with lunch meat a convenient source of protein, whether it’s eaten on a sandwich, in a salad or on its own, it should be a lunchtime staple, says Nielsen.”
DSW kicked off its new DSW VIP loyalty program by collecting insights into the relationship between women and shoes through a survey taken by its loyal membership. Results from the March 2018 survey, completed by 4,383 of DSW’s female loyalty members, reveals how closely their feelings about shoe shopping align with the perks of DSW VIP.
From shopping center to inclusive community space, America’s malls are evolving. “The narrative around the death of the mall is a myth and consumers don’t believe they are going to lose their local center anytime soon. Consumer demands and habits are evolving and malls are adapting to those new behaviors. The general sentiment is that malls will continue to play an important role but they will look different in the future, which is positive for communities across the country,” said ICSC President and CEO Tom McGee.
SalesFuel’s Small Business Saturday free white paper vital to helping businesses boost participation on Nov. 25 Small Business Saturday this year is November 25 and in advance of it, SalesFuel is releasing its free white paper, “2017 Small Business Saturday Shoppers: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses data