SalesFuel’s most recent AudienceSCAN survey found 23.7% of U.S. adults shopped at a locally owned business on Small Business Saturday. And although this percentage has been flat for the last two years, it’s still a big drop from 2014 – when 28.7% of Americans said they shopped small. Are small businesses doing enough to promote this holiday-shopping day? Could communities come together in bigger ways to cross-promote local business and present a united front? We at SalesFuel think the small business community is missing opportunities.
Learn more about how local businesses can take full advantage of this special shopping day.
AudienceSCANÛªs Free White Paper Provides Businesses 12 Insights and Related Marketing Tips for Small Business Saturdayå¨, November 28, 2015
Consumers have more positive outlooks leading into the 2015 holiday season. The majority of consumers plan to maintain their level of holiday spending this year, according to the NPD Group. Also, the National Retail Federation forecasts holiday sales will increase 3.7%, and online sales will increase between 6 and 8%.
AudienceSCAN’s annual Small Business Saturday Shoppers 2015 white paper clearly shows small and medium-sized businesses that planning for, and participating in, this national event can yield lucrative results. The paper contains fresh data from an annual survey of more than 14,000 consumers, revealing cutting-edge information in the hearts and minds of those most likely to be this year’s best customers.
Nearly 60% of U.S. Adults who shopped at a locally-owned business on Small Business Saturday in 2013 had above average incomes, according to a new whitepaper released today by AudienceSCAN®.
AudienceSCAN’s Free Whitepaper Provides 12 Insights and Related Marketing Tips for Small Business Saturday®, November 29, 2014 Nearly 60% of U.S. Adults who shopped at a locally-owned business on Small Business Saturday in 2013 had above average incomes, according to a new whitepaper released today by AudienceSCAN® . In fact, high-income adults ($100,000+) are nearly