Tag: Small Business Saturday Shoppers

New Study: Small Business Saturday More Lucrative than Ever with Upscale Consumers

AudienceSCAN‰Ûªs Free White Paper Provides Businesses 12 Insights and Related Marketing Tips for Small Business Saturdayå¨, November 28, 2015

Small Biz Saturday: 23.5% ‘Shopped Small’ in 2014

Consumers have more positive outlooks leading into the 2015 holiday season. The majority of consumers plan to maintain their level of holiday spending this year, according to the NPD Group. Also, the National Retail Federation forecasts holiday sales will increase 3.7%, and online sales will increase between 6 and 8%.

Small Business Saturday More Lucrative Than Ever for Local Merchants

AudienceSCAN‰’s annual ‰Small Business Saturday Shoppers 2015‰ white paper clearly shows small and medium-sized businesses that planning for, and participating in, this national event can yield lucrative results. The paper contains fresh data from an annual survey of more than 14,000 consumers, revealing cutting-edge information in the hearts and minds of those most likely to be this year‰’s best customers.

Nearly 60% of Small Business Saturday Shoppers Have Above-Average Incomes

Nearly 60% of U.S. Adults who shopped at a locally-owned business on Small Business Saturday in 2013 had above average incomes, according to a new whitepaper released today by AudienceSCAN®.

Nearly 60% of Small Business Saturday Shoppers Have Above-Average Incomes

AudienceSCAN’s Free Whitepaper Provides 12 Insights and Related Marketing Tips for Small Business Saturday®, November 29, 2014 Nearly 60% of U.S. Adults who shopped at a locally-owned business on Small Business Saturday in 2013 had above average incomes, according to a new whitepaper released today by AudienceSCAN® . In fact, high-income adults ($100,000+) are nearly