“The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year.”
Are you unsure of how to divide your client’s mobile marketing spend in the coming year? This may help.
A new report from Juniper Research forecasts that specialized fitness wearables integrated into clothing and ear-based ‘hearables’ will grow from an expected 4.5 million shipped in 2018 to nearly 30 million in 2022, an increase of more than 550%. By contrast, conventional activity tracker shipments will only grow by 20% in that time.
Ownership of activity trackers and smartwatches is expected to jump at least 4% this holiday season, according to NPD. As consumers become more aware of the benefits and capabilities of activity trackers and smartwatches, combined with the market entrance of key players such as Apple in the smartwatch space,
Loads of hype over wearables ÛÒ smartwatches and fitness trackers ÛÒ is abounding these days. So, really, who is buying these trendy devices? New data from the NPD Connected Intelligence Consumers and Wearables Report reveals that 1 in 10 U.S. adults now owns a fitness tracker.