Tag: SMB

Are Your Clients Spending Enough on Search Advertising?

The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.

SMBs to Shift Marketing Strategy in 2019

With the holiday season now in the rear view mirror, your clients are looking ahead to what the new year holds. SMB owners told Bank of America analysts what they’ll be focusing on in 2019.

Do You Know Who’s Buying SEO Services This Year?

Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.

Do You Know Who’s Buying SEO Services This Year?

Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.

SMB Owners Want Marketing Help

Last week was National Small Business Week. While it’s important to officially recognize the role SMBs play in our economy, your SMB clients likely focus on optimizing their performance every week. You can help as these folks say they need marketing help.

LCD, UHD, Video Walls Are Future of Business Signage

“Screens are going to get even wider than they are now, yet slimmer than ever before,” Debbie Wilson-dewitt writes. “The advance word is that technology for reflective displays —full color e-paper displays that are flexible and less than a micrometer thick that reflect light rather than emitting it, like real paper — has made some serious breakthroughs.”

Close to Half of All B2B Product Researchers Are Digital Natives

Digital natives who grew up with the internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases — changing the rules of the game for marketers and product managers, Harvard Business Review reports.

Over 60% of SMBs Use Outside Experts for PPC

With so many large businesses in the PPC market, can a small business expect a return on a big investment in search? A new Clutch survey shows how digital marketing services can help SMBs succeed at search.

SMB Optimism Growing for 2018

There’s good news for business owners and media sellers in the latest quarterly survey from Wells Fargo Works. Business optimism among the 603 SMB owners who took the survey is at an 11-year high. Here are the details.

49% Say They Plan to Host or Participate in a Webinar in 2018

Video continues to benefit a wide variety of different business functions, according to Wyzowl’s The State of Video Marketing 2018. Its most common benefit is increasing user understanding, but increased dwell time, sales, traffic, and reduced support queries are all attributed to video by sizeable chunks of marketers.

SMBs Express Record Optimism, More Interest in Digital Advertising

At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.

Know Where SMBs are Headed for 2018

From crowdfunding, to diversification, to tech startups, Groupon sees trends emerging among its small business clients. Here are six top small business trends to look for in 2018, as laid out by Groupon’s Jacqueline Emigh.

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