At the end of last year, Zenith analysts predicted a 4.0% increase in the global advertising market. The revision released this year now calls for a 4.7% growth rate in total global advertising.
“Any all-digital business can benefit from adding an app to the marketing mix,” Nabeena Mali writes for AppInstitute. “But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface.”
From crowdfunding, to diversification, to tech startups, Groupon sees trends emerging among its small business clients. Here are six top small business trends to look for in 2018, as laid out by Groupon’s Jacqueline Emigh.
A study finds advances in local marketing are helping small businesses. Local dealers, agents and franchisees are looking for help with online marketing from national brand counterparts. Small businesses with tight budgets are finding success with online marketing, but with limited resources
Small business owners cite personal challenges, including lack of time for themselves and for family and friends, in a new Constant Contact survey. Even in the face of these hardships, 84% would choose to do it all over again. The study reveals that SMBs enjoy being the boss but struggle to “do it all.”
Are small and medium-sized businesses (SMBs) still interested in buying ad space in traditional media? Research from BIA/Kelsey’s Local Commerce Monitor shows that the answer to this question is yes and that newspaper and direct mail are the most popular traditional formats for SMBs though digital formats are increasingly popular with SMBs. BIA/Kelsey analysts note that SMB reliance on the older formats may continue to fall though because the ROI numbers don’t support continued investment.
For most SMBs, investing in new hardware and equipment comes only after existing systems have reached the end of their economic life. Retiring expensive assets too early isn’t prudent for cash-strapped enterprises. But, j2 Global, in its year-end SMB Survey, has recently found that a significant number of SMBs are ready to move into a new era and this is especially true with respect to their marketing strategies.
Earlier today, I highlighted Shafqat Islam’s predictions about content marketing in 2014. But what about small businesses? What will their goals and challenges be with respect to content marketing? The B2B Content Marketing Trends report released by the Content Marketing Institute late last year reveals the unique challenges smaller enterprises face as they try to optimize their investment in this format.