Tag: social marketing

Why Small Businesses Need Social Media

A few weeks ago, we discussed the shockingly low number of small businesses who are improving their sales through websites in, “How to Convince Small Businesses They Need Websites.” Now, Kelsey McKeon has shown with Visual Objects research that 38% of small businesses don’t even have social media accounts!

Even in the Digital Age, Teens Rely On Mom and Dad for Health Advice

According to a new study by Scarborough Research, Mom and Dad are the leading sources for health advice; 63% of teens said that when they have questions about health and nutrition, they go to their parents/guardians for information. One half (50%) turn to the Internet. With regard to their role as future consumers, teens value an informative product website when making decisions about purchasing health related products such as vitamins or nutritional supplements. Fifty-six percent of teens indicated “informative websites” were very or somewhat important to their purchase decision.