Tag: social media advertising

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.