Tag: social media

Consumers Respond to These Social Media Ad Types

Are your clients asking whether they’d be better off doing social media posting versus paid ads on sites like Facebook?

Restaurants to Target the 45% of Diners Swayed by Social Media Posts

MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand’s social media marketing can be when it comes to driving restaurant trial and customer loyalty.

B2B Sales Productivity: 5 Sales Hacks You Can Afford

Every minute matters. When you’re in sales, your productivity can swing up or down based on how you manage the minutes.

Why Small Businesses Need Social Media

A few weeks ago, we discussed the shockingly low number of small businesses who are improving their sales through websites in, “How to Convince Small Businesses They Need Websites.” Now, Kelsey McKeon has shown with Visual Objects research that 38% of small businesses don’t even have social media accounts!

BIA: 60% of Home and Trade Services Businesses to Stay Steady on 2019 Advertising

Your local plumbers, electricians and HVAC contractors tell researchers that they’re happy with the state of business this year. The booming economy means that 60% of these businesses will not be spending more on advertising in 2019.

CMO Survey Reveals Marketing Budget Jump, Social Media Surprise

The February 2019 CMO Survey is out. Now in its 11th year, the survey spearheaded by Dr. Christine Moorman at Duke’s Fuqua School of Business, offers a unique look at marketer trends.

Social Media Images Drive 33% of Millennials to Click

Are your clients getting all they can from their social media marketing? The goal for most marketers is to use social media marketing to drive traffic and revenue.

61% of Social Media Stories Ad Users Will Increase Investment in 2019

Social media marketing can be tricky. If your clients handle this format well, they can score followers and gain new customers.

One-Third of Businesses Are Outsourcing Digital Marketing Needs

We know businesses are spending more on digital marketing. But, did you have any idea that 41% of businesses are spending at least $500,000 a year on digital?

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