Tag: social media

CMO Survey Reveals Marketing Budget Jump, Social Media Surprise

The February 2019 CMO Survey is out. Now in its 11th year, the survey spearheaded by Dr. Christine Moorman at Duke’s Fuqua School of Business, offers a unique look at marketer trends.

Social Media Images Drive 33% of Millennials to Click

Are your clients getting all they can from their social media marketing? The goal for most marketers is to use social media marketing to drive traffic and revenue.

61% of Social Media Stories Ad Users Will Increase Investment in 2019

Social media marketing can be tricky. If your clients handle this format well, they can score followers and gain new customers.

One-Third of Businesses Are Outsourcing Digital Marketing Needs

We know businesses are spending more on digital marketing. But, did you have any idea that 41% of businesses are spending at least $500,000 a year on digital?

Why You and Your Team Should Build Relationships Through Social Media

Is it time to refresh your management style? Maybe so – especially if you rose  in your company’s ranks a while ago.

72% of Consumers Base Business Recommendations on Social Media

How important is social media in your customer service strategy? If you didn’t answer, “extremely,” you need to make some changes.

24% of Gen Xers Buy Products Advertised on This Medium

Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?

Ignite Client Engagement with 3 Easy Methods

Engaged clients are happy clients. But that’s not always an easy task for a busy salesperson. So, what are some relatively easy ways to offer quality customer engagement and service?

Targeting Video Streaming Customers: What You Need to Know

How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.

Manage Smarter 42: Social Media is the New Cold Call

Lea Woodford is the Chief Executive Officer and founder of SmartFem.com and SmartFem TV. SmartFem was created as a result of her many years as a publicist, columnist as well as a radio and television personality. In this episode, we discuss: how to provide value via cold call outreach on social media – which is vital in recruiting new talent, how smart technology is the pathway to further warm leads and the benefits of using Facebook Groups.

One-Third of Businesses Are Outsourcing Digital Marketing Needs

We know businesses are spending more on digital marketing. But, did you have any idea that 41% of businesses are spending at least $500,000 a year on digital?

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