Nearly two-thirds (64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue, according to the 2018 Edelman Earned Brand study. Belief-driven buyers are now the majority across markets, including the U.S. (59%), Japan (60%), the UK (57%) and Germany (54%); age groups, 18-34 (69%), 35-54 (67%) and 55+ (56%); and income levels, low (62%), middle (62%) and high (69%).
Engaged clients are happy clients. But that’s not always an easy task for a busy salesperson. So, what are some relatively easy ways to offer quality customer engagement and service?
Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?
If your customer service strategy is proactive, it decreases the likelihood you’ll have to be reactive to problems later on down the road.
Millennials are more likely than baby boomers to land in the ER from a DIY home improvement project gone awry, and that overzealousness may be because they are eager to show off their latest project on social media, according to a new survey by SoFi.
“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”
Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.
The intense media focus on the big changes in advertising strategy and effectiveness is probably stressing out your clients. You can give them the straight story based on details from Horowitz Research’s new study.
A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.
Businesses rely on online forms, but customers often abandon forms instead of completing them. Over 80% of people surveyed by The Manifest say they abandoned at least one online form recently, with nearly a third (29%) citing security concerns and more than a quarter (27%) quitting forms that are too long.
The more you network, the more you will hear the same tired ice breakers about the weather. It’s time to boost your memorability and gain valuable intel about others by using new conversation drivers.