“Asian Americans are among the most digitally enabled and tech-adopting consumers in the country, and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy, reports Nielsen. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers.”
How often do online shoppers make online purchases? According to a report by Episerver, 26% of them make at least one purchase on a weekly basis; a 3% increase from last year. While this shows great promise for online retailers, there’s still one problem: more retailers are offering e-commerce options every year.
MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand’s social media marketing can be when it comes to driving restaurant trial and customer loyalty.
A few weeks ago, we discussed the shockingly low number of small businesses who are improving their sales through websites in, “How to Convince Small Businesses They Need Websites.” Now, Kelsey McKeon has shown with Visual Objects research that 38% of small businesses don’t even have social media accounts!
At the end of last year, Zenith analysts predicted a 4.0% increase in the global advertising market. The revision released this year now calls for a 4.7% growth rate in total global advertising.
Nearly two-thirds (64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue, according to the 2018 Edelman Earned Brand study. Belief-driven buyers are now the majority across markets, including the U.S. (59%), Japan (60%), the UK (57%) and Germany (54%); age groups, 18-34 (69%), 35-54 (67%) and 55+ (56%); and income levels, low (62%), middle (62%) and high (69%).
Engaged clients are happy clients. But that’s not always an easy task for a busy salesperson. So, what are some relatively easy ways to offer quality customer engagement and service?
Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?
If your customer service strategy is proactive, it decreases the likelihood you’ll have to be reactive to problems later on down the road.
Millennials are more likely than baby boomers to land in the ER from a DIY home improvement project gone awry, and that overzealousness may be because they are eager to show off their latest project on social media, according to a new survey by SoFi.
“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”
Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.