Tag: social

New Parents Turn to Online Communities for Support, Bartering

“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

Consumers Connect with TV Ads, Websites and Email

The intense media focus on the big changes in advertising strategy and effectiveness is probably stressing out your clients. You can give them the straight story based on details from Horowitz Research’s new study.

42% of Adults Want Their Doctor/Patient Relationship to Extend to Social Media

A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.

E-commerce Retailers Can Win Shoppers With Short, Secure Contact Us Forms

Businesses rely on online forms, but customers often abandon forms instead of completing them. Over 80% of people surveyed by The Manifest say they abandoned at least one online form recently, with nearly a third (29%) citing security concerns and more than a quarter (27%) quitting forms that are too long.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client’s video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.

Use These Updated Ice Breakers With Your Network

The more you network, the more you will hear the same tired ice breakers about the weather. It’s time to boost your memorability and gain valuable intel about others by using new conversation drivers.

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Mobile and Social Use to Drive Native Ad Investment

Native advertising is set to grow this year. Even the New York Times is now selling this form of ad space to marketers. According to Jason Miller who posts informative marketing articles on Linkedin, native, mobile and social media fit together in ways that make reaching consumers much easier for enterprises.

Email, Social and Search to Lead Digital Marketing Growth in 2014

Marketers have solidly committed to increasing their spending on digital advertising this year. The 2014 Marketing Trends Survey from Strongview indicates that over half of marketers will boost their email budgets. The other growth formats in digital will be search (both SEO and PPC) and social media.

New Social Sites Aim to Challenge Facebook’s Dominance

Does it matter that teens are losing interest in Facebook? Marketers have been rushing into social media marketing in hopes of reaching younger consumers who are focused on digital media and the main target has been Facebook. But Facebook recently acknowledged that teens are spending less time on the site. In addition, newer start-ups are attracting more attention, especially from the youth market. Enterprises need to stay aware of and respond to the changes in the social media world in order to successfully connect with younger consumers.

Marketers to Increase Social Media, Content Investment in 2014

Digital continues its slow but steady gain as a percentage of the total marketing budget. That trend will continue according to the analysts at WebMarketing 123 who have surveyed both B2B and B2C marketers about their 2014 digital plans in their new State of Digital Marketing Report. The surveyed enterprises will focus on 2 key issues regarding digital next year: Discovering which channels are most effective and proving ROI.

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