“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”
Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.
The intense media focus on the big changes in advertising strategy and effectiveness is probably stressing out your clients. You can give them the straight story based on details from Horowitz Research’s new study.
A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.
Businesses rely on online forms, but customers often abandon forms instead of completing them. Over 80% of people surveyed by The Manifest say they abandoned at least one online form recently, with nearly a third (29%) citing security concerns and more than a quarter (27%) quitting forms that are too long.
The more you network, the more you will hear the same tired ice breakers about the weather. It’s time to boost your memorability and gain valuable intel about others by using new conversation drivers.
Social media brings together a number of different forms of digital media that can be used outside of social media as well.
Native advertising is set to grow this year. Even the New York Times is now selling this form of ad space to marketers. According to Jason Miller who posts informative marketing articles on Linkedin, native, mobile and social media fit together in ways that make reaching consumers much easier for enterprises.
Marketers have solidly committed to increasing their spending on digital advertising this year. The 2014 Marketing Trends Survey from Strongview indicates that over half of marketers will boost their email budgets. The other growth formats in digital will be search (both SEO and PPC) and social media.
Does it matter that teens are losing interest in Facebook? Marketers have been rushing into social media marketing in hopes of reaching younger consumers who are focused on digital media and the main target has been Facebook. But Facebook recently acknowledged that teens are spending less time on the site. In addition, newer start-ups are attracting more attention, especially from the youth market. Enterprises need to stay aware of and respond to the changes in the social media world in order to successfully connect with younger consumers.
Digital continues its slow but steady gain as a percentage of the total marketing budget. That trend will continue according to the analysts at WebMarketing 123 who have surveyed both B2B and B2C marketers about their 2014 digital plans in their new State of Digital Marketing Report. The surveyed enterprises will focus on 2 key issues regarding digital next year: Discovering which channels are most effective and proving ROI.