“For many, the shift from the summer heat to the crisp autumn air means one thing: sports are coming. Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. While some of us enjoy watching these events from the comfort of our own homes, many audiences choose to rally around their fellow fans to cheer from bars, restaurants and an array of other out-of-home (OOH) venues, reports Nielsen.”
Tag: sports fans
“Esports fans are often described as simply “male millennials,” and the description often fits: Globally, men far outnumber women both as esports competitors and fans, reports Nielsen. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. And in countries where organized esports have been around the longest, we see more gender parity in esports fandom.”
Both women and men are nearly equally interested in watching women’s sports (49% vs. 51%), according to Nielsen
The study, conducted by the Center for the Digital Future at USC Annenberg and ThePostGame, says when someone creates an all-sports over-the-top subscription channel, 63% of all sports fans are interested in paying for one. The number is even higher—70%—for households with children and 78% for people who describe themselves as intense sports fans. Those intense sports fans will buy 3.5 sports channels.
Marketers looking to reach men between the ages of 18 and 54, especially those who follow sports, should be checking out local newspapers. Consumers are still holding onto the long-established tradition of reading the sports pages, whether it’s the printed or digital form, to find out how their favorite sports teams are doing. Local printed newspapers are faring well when compared to other sports media formats.