Despite falling on a Monday this year, more than half of Americans (55%) plan to celebrate St. Patrick’s Day. According to the National Retail Federation, 133 million people will celebrate the Irish holiday this year. Total spending on the day’s festivities is expected to reach $4.8 billion, essentially flat with 2013 spending.
Tag: St. Patrick’s Day
Retail sales and celebrations for St. Patrick’s Day will get a boost this year as the holiday falls on a Saturday. According to BIGinsight’s St. Patrick’s Day spending survey, 54.4% of Americans say they will celebrate the traditionally Irish holiday this year, the most in the survey’s nine-year history. Overall, the average person will spend about $35 on the holiday, totaling $4.6 billion.
Retailers and restaurants might have a little more luck o’ the Irish this St. Patrick’s Day as consumers gear up for private parties and special outings to celebrate the Irish holiday. According to NRF’s 2010 St. Patrick’s Day, conducted by BIGresearch, celebrants will spend an average of $33.05 on decorations, party favors and green attire, up slightly from$32.80 in 2009. Total spending is expected to reach $3.44 billion.