Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
Tag: streaming radio
Streaming music service Pandora is tweaking its business model to appeal to more listeners and to local marketers. These changes appear to be paying off as the company reported a 44% jump in ad revenue in its most recent quarter. While the company is still challenged by profitability problems, traditional radio and TV stations should pay attention to Pandora’s growth.