Tag: streaming video

87% of Americans to Increase DTC Channel Subscriptions

“Consumers today have a variety of choices when determining how they want to access TV programing. As is the case in the broader retail landscape, growth in direct-to-consumer (DTC) channel subscriptions is particularly notable. Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, DTC channel adoption rates grew three-fold over the last three years to reach 15% of U.S. households, according to The NPD Group.”

What’s the Best Way to Target TV Watchers with Ads?

It’s no secret that more of the world seems to be turning their heads down to their phones with each passing day. However, did you know that, at the same time, more people are watching over-the-air TV?

Targeting Video Streaming Customers: What You Need to Know

How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

93% Say Tech Teaches Them New Tricks

Millennial women using technology are driven, not distracted, a Refinery29 study finds.

The ‘Videoquake’ is Here

Consumers know the kind of entertainment they want to view. These days, it’s all about streaming online video. Consumers like being able to watch what they want, when they want, and they want to keep their costs down.

Growth of OTT Audience Drives Network and Ad Changes

TV still accounts for over 50% of paid advertising. But that format is feeling pressure as more consumers turn to different media. Of particular concern is the younger generation, according to NPD. An increasing number of 18-34 year olds are watching video content with the help of over-the-top (OTT) devices instead of tuning into programming delivered by pay or broadcast TV service.