Tag: streaming

Targeting Video Streaming Customers: What You Need to Know

How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.

How to Target the 96% of Hispanics Who Listen to the Radio

If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.

Audio Streaming Volume has Risen by 45%

“The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018, reports Nielsen. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.”

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

Travel Agents can Appeal to Millennials’ Music Taste to Promote Travel Destinations

Leading online travel agency eDreams, which has a presence in 33 countries including the U.S., has revealed that music really strikes a cord in the hearts of American tourists.

Targeting the 59% of the U.S. Population Who Use Streaming Devices

Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Streaming Opens Channels for More Music Consumption

“On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year,” Nielsen reports. “How is this possible? Technology. At home, at work and traveling in between, people are consuming more music than ever before, from more devices.”

TV Time Shifters Spend as Much Time Viewing as Working and Sleeping

Rovi Corporation released phase-two findings from a sponsored survey of pay-TV and over-the-top content subscribers in the U.S., Europe and Asia. The study uncovered trends in viewer behaviors related to discovery, search, and recommendations for entertainment content and programming.

Terrestrial Radio Operators Find Strategies to Compete with Streaming Services

Consumers only have so many hours in the day to devote to media but that detail doesn’t deter promoters of newer formats, like streaming music services. New media is gaining market share and while traditional radio operators are watching the progress of players like Pandora, many reps believe they still have a strong advantage in selling their media to marketers.