“The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging. Here’s a glimpse into the myriad ways in which consumer packaged goods companies are embracing sustainability and outperforming along the way.”
According to a new report from The Hartman Group and Packaged Facts, household cleaning products with a sustainable side have begun to enter the American mainstream. Formerly, the act of cleaning was a form of “germ warfare,” and entailed a combative relationship between consumers and their environment. Recently, however, more and more consumers talk about the idea of working with nature, not against it, to naturally restore balance to their home environment. As with the food and beverage and personal care categories, consumers have become increasingly aware of the potentially harmful effects of artificial and chemical-based products on personal health as well as environmental safety.