Tag: teenagers

Restaurants, Footwear Retailers to Target Free-spending Teens

“Piper Jaffray recently completed its 37th semi-annual Generation Z survey of 8,000 U.S. teens. Overall, it found that teens claim they spend approximately $2,600 per year, a 1% year -over-year raise and a 6% compared to last fall.”

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Fashion Spend Up for Affluent Teens

Teenagers want more denim, more Netflix and YouTube; but less handbags and less broadcast media, according to a survey of 9,400 teens. Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 states.