News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.
New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up
Customers who recently purchased a high-definition television cite picture quality and price as the two primary reasons for selecting their TV, according to a recent report from J.D. Power. According to the report, there is also a notable shift in customers’ selections of HDTV technology year over year. In 2013, a larger percentage of customers have purchased LED televisions (44%) vs. LCD (39%) or plasma (17%) televisions, compared with LCD (41%), LED (33%) and plasma (19%) in 2012.
According to the latest ChangeWave survey of business professionals between the ages of 45 and 63 on TV viewing habits vs. home Internet usage, these Boomers spend more free time online than they do watching traditional TV. And, by a five-to-one margin, the amount of traditional TV Boomers are watching versus a year ago is decreasing.