Tag: television

State Of TV Media Sales: TV Station Revenues Growing, But Daily Hurdles Still Persist

New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up

The State of TV Media Sales

AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.

Picture Quality, Price are Top Reasons for Buying an HDTV

Customers who recently purchased a high-definition television cite picture quality and price as the two primary reasons for selecting their TV, according to a recent report from J.D. Power. According to the report, there is also a notable shift in customers’ selections of HDTV technology year over year. In 2013, a larger percentage of customers have purchased LED televisions (44%) vs. LCD (39%) or plasma (17%) televisions, compared with LCD (41%), LED (33%) and plasma (19%) in 2012.

Boomers Spend More Time Online than Watching Traditional TV

According to the latest ChangeWave survey of business professionals between the ages of 45 and 63 on TV viewing habits vs. home Internet usage, these Boomers spend more free time online than they do watching traditional TV. And, by a five-to-one margin, the amount of traditional TV Boomers are watching versus a year ago is decreasing.