More Americans plan to travel for Thanksgiving this year. A new survey from TripAdvisor reveals that 39% plan to travel for Thanksgiving, up seven percent from those that did in 2012 (32%). Of those traveling, 37% will flock to the skies, while 57% plan to drive to their Turkey Day destination.
Online shopping is expected to see a spike over the Thanksgiving holiday weekend as mobile users will look for the best deals. Sixty-two percent of survey respondents say it will take a discount of 30% or more to persuade them to make a purchase, compared to 52% in 2012. In addition, 42% of consumers plan to spend at least half of their holiday shopping online, while 50% said they will shop at online-only retailers.
Episode 47 of Advertising Smarter focuses on Thanksgiving Diners – consumers who dine at home or at a restaurant on Thanksgiving – and looks at how you can tap into their media interests and habits, buying preferences, as well as their attitudes about advertising. Watch this video briefing here, see it in HD on YouTube,
According to a new survey from American Express, 30% of U.S. consumers plan to adjust this year’s travel plans for Thanksgiving — historically one of the busiest travel days of the year — but only 21% expect those expenses to decrease compared to last year. Respondents whose plans are changing said they’ll rely more on automobile travel, stay for a shorter time and cash-in rewards to help pay for holiday trips. The most significant changes are from the young professionals — 37% said they’ve adjusted their plans versus the affluent and general population (both 30%).
Corporate gift giving has extended beyond the traditional December holidays, and many companies have adjusted their schedule to send a little something to clients for Thanksgiving.