In a new study by researchers at the University of Toledo, toddlers who were given fewer toys played more creatively and were more engaged in their play than those who had many toys available. This creates opportunities for toy stores to promote their most creative and progressive toys – and usually their most expensive options – to parents in the know.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back on top of the National Retail Federation’s Top Toys list for the 2015 holiday season. The survey, which is conducted by Prosper Insights & Analytics, asks holiday shoppers what toys they plan to buy for the children in their lives
The toy industry, exclusive of video games, generates revenue of over $20 billion a year. Retailers who order and sell the toys that match the hottest trends of the year can steal market share from their competitors. Based on the trends revealed at last week’s Toy Industry Association, marketers will have plenty of opportunity to
Half of Americans (50%) say they will be purchasing toys as gifts this holiday season, likely making kids very happy. This is slightly down from the 52% of U.S. adults who said they were purchasing toys last year. Not surprisingly, being a parent to someone under 18 impacts purchase intent considerably – four in five
The toy industry, exclusive of videogames, generates revenue of over $20 billion a year. Retailers who order and sell the toys that match the hottest trends of the year can steal market share from their competitors. Based on the trends revealed at last week’s Toy Industry Association, marketers will have plenty of opportunity to promote new items this year.
The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.
Several factors have converged to pressure the specialty toy segment. Manufacturers once found success by distributing through independent retailers. But major changes in the retail marketplace are forcing manufacturers to change their distribution and marketing models and increasingly this means a shift to the online world and new agreements with their retail partners.
With the last holiday season just behind us, the toy industry is already thinking about what the next big sales cycle holds. The annual Toy Industry Association convention just wrapped up in New York City. As a result of the convention analysts have identified several trends that will lead the way in new toy development. In designing toys, manufacturers usually consider the needs of “parents, the government and healthcare officials who are striving to amp up educational and active play to ensure a brighter, healthier future for today’s kids”. As new toys are introduced, marketers will roll out promotions to boost sales.
According to a new report from The NPD Group, the majority of toy purchases are planned (62%), with buyers setting out knowing what toy and/or where they are going to purchase. However, on the flip side, 38% of toy purchases are not planned, with 70% of those unplanned purchases coming from on-the-spot impulse decisions made by the toy buyer. While a child’s request for a toy is a key driver for unplanned purchases, pricing is the primary motivator to purchase. “Of all unplanned purchases, 91% are truly purchased on impulse,” said Anita Frazier, industry analyst, The NPD Group. “This points to the importance of in-store support such as signage, price reductions and packaging. Pricing is utmost in the decision to make an impulse purchase with the child nag-factor being the second most important influencer, making in-store presence key to assisting these types of purchases.”
The combined U.S. retail sales of children’s home furnishings, portable accessories, and toys are ascending by more than 5% during 2010 to reach a record $18 billion by year’s end, according to new research by Packaged Facts. In the realm of luxury goods, many brands are experiencing stronger sales in 2010 and the infant, toddler and preschooler (ITP) durables market appears to be benefiting from affluent or wealthy Americans’ return to spending, post-recession. In addition, the pre-recession, recession, and recovery eras have opened up a “mid-luxury” tier for ITP durables. Many marketers of expensive ITP goods have issued intermediate-priced versions of their products to accommodate Americans whose lifestyles have been disrupted by the shaky economy. And consumers have indeed met such marketers halfway by purchasing strollers in the $500 – $600 range instead of spending $1,200 for example. Packaged Facts forecasts U.S. retail sales of ITP furnishings, accessories, and toys will exceed $22 billion as of 2015, conditional upon the country’s continued recovery from the economic recession of 2008-2009.
Toys”R”Us recently announced the top four toy trends expected to influence kids’ wish lists and gift-givers’ purchasing decisions for the 2010 holiday shopping season. Representative of the trends are toys that epitomize collectible cuteness, some of the best international playthings making their U.S. debut, the ascent to 18-inch dolls and a resurgence in the popularity of trains. This year’s toy trends were identified after year-long observations of the latest innovative toy introductions at the company’s stores in 34 countries and jurisdictions and an extensive review of data gathered by the Toys”R”Us team of global merchants. Toys”R”Us has identified four toy-buying trends for the 2010 holiday season that are capturing kids’ and parents’ imaginations alike.