id you know that 77% of executive decision makers found at least one new supplier at the last trade show they attended? Trade shows hold a lot of opportunity for new business, but reps need to work for that new business.
Tag: trade shows
Do you have any trade shows scheduled in 2019? Likely, you will be attending and hosting a booth in at least one show next year. With so many other sellers vying for attendees’ attention, you need new ideas to make your booth stand out from the others.
Trade show leads can take a long time to nurture. To make the post of the opportunity, note who the warm leads are and make them your focus. And most importantly, pledge ample time post-show to follow up.
Trade shows are a critical part of B2B marketing strategies, but if you don’t come prepared they can be a HUGE waste of time and money.
In one of yesterday’s posts, I highlighted some key decision-making points that marketers must address in the B2B purchase cycle. In addition to determining what to include in their marketing content, merchants must also consider how to reach key decision marketers. The TriComB2B and the University of Dayton School of Business Administration study covers this topic as well.
Trade show marketing has been a mainstay for many manufacturers during the past 30 years. But industry observers report that marketers are allocating fewer resources for these often lavish events. Ne
During the recession, marketers tended to cut back on trade shows and other exhibits and events that required costly airfares and hotel stays. At the same time, the buzz grew about virtual events as a possible substitute for the expensive face-to-face activities. A new study from BtoB/Freeman shows that both forms of marketing are surviving and each may find their niche in the wide range of formats that businesses use to promote their products and services.