Professional services firms – think attorneys, accountants – or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.
If your clients are like most businesses these days, they fear category disruption. Who can blame them?
These days, there is no shortage of entrepreneurs starting up online businesses. While they might be whizzes at product development and distribution, these business owners need advertising help.
2017 was a great year for auto sales. In total, dealers moved about 17.14 million vehicles off their lots. To do so, they spent $9.74 billion in advertising.
MAGNA analysts expect media owners will realize a 6.4% increase in revenues, when compared to 2017. The global projection for the 2018 ad market comes in at $551 billion.
Out-of-home ad formats continue to perform for marketers. But, could those transit signs and billboards be doing even more for your clients’ bottom lines?
The good news is that media sellers can expect revenue of $197 billion in 2018. Without the cyclical spending of politics and the Olympics, the ad market growth will be more like 3.7%.
Smartphone screens may be capturing the attention of more consumers, but printed circulars still bring shoppers through the doors of traditional stores. Nielsen researchers conclude that up to 80% of U.S. households rely on this old-school marketing tool to plan their shopping trips.
Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.
It’s surprising when an enterprise that plays a big role in online marketing releases a report showing the strengths of traditional media. That’s what happened last week when Adobe published its State of Online Advertising Report. Surveyed consumers and marketers both say that traditional newspapers and TV are best for advertising. An in-depth look at the report suggests there’s a little more to the story.