Tag: traditional

High-Growth Professional Services Firms Spend More on Marketing

Professional services firms – think attorneys, accountants – or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

Do Your Clients’ Digital Ads Irritate Their Target Audiences?

In a global study, Kantar Media analysts took the pulse of 5,000 consumers exposed to digital advertising. They wanted to know who likes advertising and why. Here’s what they discovered.

Direct-to-Consumer Brands Seek Traditional Media Assistance

These days, there is no shortage of entrepreneurs starting up online businesses. While they might be whizzes at product development and distribution, these business owners need advertising help.

Auto Dealers Driving More Ad Money to Digital

2017 was a great year for auto sales. In total, dealers moved about 17.14 million vehicles off their lots. To do so, they spent $9.74 billion in advertising.

MAGNA: Digital Advertising in U.S. to Reach $106BN in 2018

MAGNA analysts expect media owners will realize a 6.4% increase in revenues, when compared to 2017. The global projection for the 2018 ad market comes in at $551 billion.

Why Your Clients Should Spend More on OOH Ads

Out-of-home ad formats continue to perform for marketers. But, could those transit signs and billboards be doing even more for your clients’ bottom lines?

MAGNA: U.S. Ad Market to Reach New High in 2018

The good news is that media sellers can expect revenue of $197 billion in 2018. Without the cyclical spending of politics and the Olympics, the ad market growth will be more like 3.7%.

CMO Study: 12% of Marketing Budgets Spent on Media

If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.

Print Circulars to Remain Core Marketing Format

Smartphone screens may be capturing the attention of more consumers, but printed circulars still bring shoppers through the doors of traditional stores. Nielsen researchers conclude that up to 80% of U.S. households rely on this old-school marketing tool to plan their shopping trips.

BIA/Kelsey: Plus-Spender SMBs Like Traditional, Mobile Media

Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.

Marketers Say Traditional Media More Effective than Online

It’s surprising when an enterprise that plays a big role in online marketing releases a report showing the strengths of traditional media. That’s what happened last week when Adobe published its State of Online Advertising Report. Surveyed consumers and marketers both say that traditional newspapers and TV are best for advertising. An in-depth look at the report suggests there’s a little more to the story.

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