Tag: TV ads

Department Stores Count On TV Ads, E-commerce to Build Sales

It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.

How to Combat to Spread of Digital Advertisers’ Worst Enemy: Ad Blockers

Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here’s why they plan to do so and how you can do your part to stop it.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.

Time-Shifted Viewing to Impact Marketer TV Ad Buying

Last month I blogged about a TVB study that highlighted how consumers are time shifting local TV programming. Time-shifted viewing is a reality for all forms of TV according to a Nielsen report. When planning their promotional ads, marketers should know exactly how much of the viewing audience is seeing programming a week or more past the first-run date.

Best of 2010: Consumers Confused by TV Commercials

Best of 2010: It may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV ad campaign, consumers are confused. They don’t understand what product or service the ad is selling. This consumer confusion is on the increase according to a recent Harris Interactive poll.

Consumers Confused by TV Commercials

It may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV ad campaign, consumers are confused. They don’t understand what product or service the ad is selling. This consumer confusion is on the increase according to a recent Harris Interactive poll.

Creativity and Clarity Key to Recall of Drug Ads

Last week, I wrote about how the medical journal industry is expecting a brighter outlook for 2010. TV also continues to be a huge area of focus for pharmaceutical companies. The Nielsen Company reported that drug companies increased their 2009 expenditures on national TV by 0.6%