“Consumers today have a variety of choices when determining how they want to access TV programing. As is the case in the broader retail landscape, growth in direct-to-consumer (DTC) channel subscriptions is particularly notable. Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, DTC channel adoption rates grew three-fold over the last three years to reach 15% of U.S. households, according to The NPD Group.”
Tag: TV stations
“When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities.”
“It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill.”
Local businesses know they need to advertise online. Several research studies have revealed that these merchants will shift a significant percentage of their ad budgets to the digital format. But knowing how to accomplish the task is another story. For many local merchants, the TV media rep is the best person to ease their transition to the digital ad world.
Though consumers continue to watch TV in record numbers, TV station operators are expected to end 2009 with another drop in revenue. This latest trend in lower industry revenue began in 2006 when TV stations recorded $22.8 billion in sales. The 2009 expected total revenue of $15.6 billion is a 22.4% drop from 2008. BIA/Kelsey analysts note that this level is comparable to what the industry earned in the mid-1990s.