“When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities.”
Tag: TV viewers
TV may still rule as a top form of entertainment and command big advertising money, but consumers are taking more control of their viewing schedule. In one of the biggest studies of its kind, the Ericcson ConsumerLab TV and Media report shows how consumers are changing their viewing patterns. These findings have implications for marketers who are accustomed to reaching a mass audience through this medium.