Tag: tv

Do Your Clients Know the Personal Prime Time Schedules of Their Customers?

Your clients might be wondering if they should push ads through specific media formats at specific times. Here’s what an IAB study has to say on this topic.

Clutch: 80% of Consumers Favor Restaurant, Food Ads

Clutch recently surveyed 1,030 consumers to find out what they like about ads. Here’s what they learned.

Targeting Today’s 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Strengthening Gym Traffic with Multimedia Campaign

This month’s Sell Smarter! Awards video features Brandon Miles of WBKO. To find out how you can qualify for a Sell Smarter! Award, visit the Sell Smarter page under Features on MediaSalesToday.com

TV Advertising to Increase by 2.7% in 2018

There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.

TV Ads Rule as Top Millennial Influencer

Consumers have a love-hate relationship with advertising. They don’t always appreciate having their content interrupted by an ad. But, good ad campaigns, released in a variety of formats, catch consumers’ attention and sway their purchases.

Are You Targeting Big Ad Spenders in Your Market?

Are there certain kinds of local businesses that prefer to advertise on TV? BIA/Kelsey research indicates TV media sales reps may have better success going after specific categories of business.

Ad Market Increase Likely to be 4.1% for 2017

Brian Wieser, media analyst at Pivotal, is out with another revised forecast for 2017 ad sales. He now expects the year to end with a 4.1% increase.

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.

60% of Consumers Say TV is Most Entertaining Ad Format

Marketers remain enthralled with the effectiveness of TV advertising. And while consumers agree that TV ads are the most entertaining, they also rate them as highly intrusive. Morning Consult’s new study contains everything your clients need to know about consumer attitudes regarding advertising in all formats.

Marketers Reach Out to Second Screeners through Social Media

As Twitter prepares for its IPO, we can all expect to hear a lot more about how important the service is to consumers who watch TV. Facebook has also been busy proving that its service is vital to TV viewers who share their feelings about shows and sporting events they’re watching. In both cases, the services are courting TV marketers.

Growth of OTT Audience Drives Network and Ad Changes

TV still accounts for over 50% of paid advertising. But that format is feeling pressure as more consumers turn to different media. Of particular concern is the younger generation, according to NPD. An increasing number of 18-34 year olds are watching video content with the help of over-the-top (OTT) devices instead of tuning into programming delivered by pay or broadcast TV service.

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