Tag: tv

Satellite TV Providers to Target Cable Subscribers Whose Fees are Rising

“It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill.”

Millennial SMB Owners Believe in the Power of Traditional Ad Formats

If you’re pitching traditional media formats to millennial small business owners, your job might be easier than you expect. Millennial business owners are committed to advertising their businesses to succeed.

40% of Consumers Replace TVs to Get Bigger Screens

“Looking to purchase a bigger TV to replace your current model? You are not alone. According to the TV Ownership Trends Report from NPD Connected Intelligence, 40% of U.S. consumers who replaced a TV over the last two years were most motivated by a desire to purchase a bigger screen. In fact, 40% of replacement TVs purchased had a screen size of 50+ inches, with 15% of those made up by TV screens 60-inches and larger.”

latham

AdMall’s Local Account Intelligence Wins TV Campaign

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.

Political Candidates Are Planning 2020 Election Ad Buys – Are You Ready?

It feels like the ballots have barely been counted since the November 2018 election ended.

How to Target Gen Z With Sports Marketing

Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.

Rachel Cagle January 2, 2019 Media + Marketing Tags: , ,

Why Marketers Still Want to Advertise on TV

Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.

Kathy Crosett December 26, 2018 Media + Marketing Tags: , ,

Why Marketers Still Want to Advertise on TV

Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.

How To Sell More TV and Video Advertising in 2019

Traditional TV may not have a growing audience, but advertisers still perceive the medium as an important part of their marketing mix.

Kathy Crosett November 8, 2018 Media + Marketing Tags: ,

Use Women’s Sports to Boost TV Commercial Effectiveness

Both women and men are nearly equally interested in watching women’s sports (49% vs. 51%), according to Nielsen

24% of Gen Xers Buy Products Advertised on This Medium

Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?

Targeting Video Streaming Customers: What You Need to Know

How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.

1 2 3 10