Tag: tv

Most Americans Trust Local News More Than National

News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.

Here’s Why Your Pharma Clients Should Use Digital Ads

TV has long been the medium of choice for pharma companies. But, new research from DRG Digital | Manhattan Research shows that drug companies should give online ads a fresh look.

Here’s How Female Voter Segments React to Your Clients’ Ads

Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?

Which Media Format Captures the Biggest Share of SMB Ad Budgets?

On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.

State Of TV Media Sales: TV Station Revenues Growing, But Daily Hurdles Still Persist

New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up

Special Report: The State of TV Media Sales 2018

AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.

Which Ads Drive Consumers to Buy?

Are your clients asking which type of advertising is really catching the eye of the consumers? The results of a new study point to the power of TV and digital.

Sports Programming is Why 27% of Pay-TV Customers Retain Their TV Services

New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, on May 14 in Denverduring The Pay TV Show.

Consumers Connect with TV Ads, Websites and Email

The intense media focus on the big changes in advertising strategy and effectiveness is probably stressing out your clients. You can give them the straight story based on details from Horowitz Research’s new study.

UBS: 10% of Marketers to Shift Ad Spending to TV

Media buyers and advertisers still believe in the power of TV advertising. That’s one way to interpret the findings of a new report out from the UBS equity research team.

Targeting the 59% of the U.S. Population Who Use Streaming Devices

Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?

Making the Most of the 3 Hours a Day Women Spend on Mobile Apps

“What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.”

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