If your clients are wondering how to target young men with their next campaign, talk with them about the hot new gaming sector: esports. The VAB has just published an in-depth report on esports
A night out at the cinema is a way for consumers to socialize and experience something new on the big screen. This activity also poses a big opportunity for your clients to make an impression on movie goers.
DTC brands continue to hold promise for traditional media sellers. Last year, we highlighted a Digiday report that discussed the challenges DTC companies faced in connecting with the core audience members.
Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they’re buying media space to snag voter attention.