Tag: VAB

Why Your Clients Should be Advertising at the Cinema

A night out at the cinema is a way for consumers to socialize and experience something new on the big screen. This activity also poses a big opportunity for your clients to make an impression on movie goers.

DTC Brands Purchasing More TV Ads

DTC brands continue to hold promise for traditional media sellers. Last year, we highlighted a Digiday report that discussed the challenges DTC companies faced in connecting with the core audience members.

Multi-Screen Political Ads Spur 76% of Voters to Take Action

Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they’re buying media space to snag voter attention.