Tag: values

How to Rally Your Team Around Values That Unite You

We’re entering the season of Thanksgiving, a time of year when we remind ourselves to be grateful. You can also show your employees that there is more that unites than divides you.

64% of Consumers Choose or Reject Companies Purely Based on Political or Social Stances

Nearly two-thirds (64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue, according to the 2018 Edelman Earned Brand study. Belief-driven buyers are now the majority across markets, including the U.S. (59%), Japan (60%), the UK (57%) and Germany (54%); age groups, 18-34 (69%), 35-54 (67%) and 55+ (56%); and income levels, low (62%), middle (62%) and high (69%).

How Far Will You Go to Uphold Your Company’s Values?

As a leader, it’s your job to maintain the work culture that you and others have carefully crafted. If you want your employees to be motivated and engaged, you have to take action when an employee grossly violates your company’s values