Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.
Tag: video advertising
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).
Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Video advertising is on the rise. FreeWheel’s Q2 2017 Video Monetization Report found that, within just this past year, video ad views have shot up 17% and video starts increased by 26 percent.
Whether it’s a transit station, taxi cab or night club, more marketers are using digital out of home advertising to reach consumers. The increasingly popularity of video advertising has quickly spread past the online world and into digital (out of home) OOH. Adcentricity reports that up to 4 out of 10 marketers will increase spending in this area between 2009 and 2013. In particular, Adcentricity analysts predict a cumulative growth rate of nearly 15% between 2010 and 2013. The total ad spend for this segment will climb from $2.6 billion in 2009 to $4.5 billion in 2013.