Tag: video

Are Video Display Ads Worth Your Clients’ Money?

With all the damage ad fraudsters have been causing programmatically transacted digital ads, online display advertisers just want to know that their ads are still being delivered to real people at the time and place they paid for. As luck would have it, Integral Ad Science’s H2 2018 U.S. Media Quality Report has good news for you to share with your display ad using clients.

How to Spark Conversation with Non-TV Ads

Conversations are the cause of around 19% of sales, reports MIT researchers. That’s why TV advertising has been so prominent for so long. So, what are advertisers going to do now that cord cutting is only becoming more prevalent?

Why Video Ads are Worth Your Client’s Money

Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.

Here Are the Most Effective Video Formats For End-Funnel Marketing

With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.

61% of Social Media Stories Ad Users Will Increase Investment in 2019

Social media marketing can be tricky. If your clients handle this format well, they can score followers and gain new customers.

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

How to Target Gen Z With Sports Marketing

Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.

Rachel Cagle January 2, 2019 Media + Marketing Tags: , ,

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.

Over Half of U.S. Video Starts Are Now Mobile

As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.

Manage Smarter 49: Startups, Smarts and Managing to Success

A self-proclaimed CEO and janitor, Drew Rhodes became the cofounder of Aletheia Digital with his two partners in April of 2017. Prior to joining Aletheia Digital, Drew worked at Sagamore Hill Broadcasting as its Regional Director where he successfully directed the station group including two start up television stations in Lake Charles, LA and Watertown, NY. In episode 49, we discuss: the differences between managing a startup vs an established, corporate entity; ways to get higher engagement among managers, your team within the startup environment; and managing for a ‘lean and mean’ work environment.

Targeting Video Streaming Customers: What You Need to Know

How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.

67% of Consumers Value High-Quality Content Marketing

Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.

1 2 3 5