Tag: video

Here Are the Most Effective Video Formats For End-Funnel Marketing

With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.

61% of Social Media Stories Ad Users Will Increase Investment in 2019

Social media marketing can be tricky. If your clients handle this format well, they can score followers and gain new customers.

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

How to Target Gen Z With Sports Marketing

Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.

Rachel Cagle January 2, 2019 Media + Marketing Tags: , ,

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.

Over Half of U.S. Video Starts Are Now Mobile

As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.

Manage Smarter 49: Startups, Smarts and Managing to Success

A self-proclaimed CEO and janitor, Drew Rhodes became the cofounder of Aletheia Digital with his two partners in April of 2017. Prior to joining Aletheia Digital, Drew worked at Sagamore Hill Broadcasting as its Regional Director where he successfully directed the station group including two start up television stations in Lake Charles, LA and Watertown, NY. In episode 49, we discuss: the differences between managing a startup vs an established, corporate entity; ways to get higher engagement among managers, your team within the startup environment; and managing for a ‘lean and mean’ work environment.

Targeting Video Streaming Customers: What You Need to Know

How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.

67% of Consumers Value High-Quality Content Marketing

Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.

Online Video: Marketing Expert Recommended For Top ROI

Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.

Your Clients’ Gen Z-Targeting Video Ads Should Contain These Elements

Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.

Why Online Video is a Must-Have for Your Advertising Clients

While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.

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