Tag: voice-activated smart speaker

How to Use Ads to Target Smart Speaker Users

Did you know that there are 65 million Americans who own over 130 million smart speaker devices? According to Search Engine Land, that’s 23% of all Americans who are older than 12. And that number has only been growing annually. With 223 million Americans aware of smart speakers, it would seem that trend will continue.

Consumers to Buy Smart Speakers to Control Smart Home Devices

New research from Parks Associates shows the prospect of saving money, either through reduced household bills or a discount on insurance premiums, raises the interest in smart home devices among 60% of the U.S. broadband households that do not own and do not intend to purchase a smart home device.

Consumers to Buy Smart Speakers to Control Smart Home Devices

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.

Over 70% of Connected Home Device Users Believe They Are Wave of the Future

“Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers in the United States on connected home technologies and privacy. Of note, over 90% of respondents indicated owning a connected home device such as an appliance, TV, Amazon Alexa or Google Home.”