Tag: wall street journal

Magazines Are Shifting to Content that Resonates with Readers

Like many traditional media sectors, magazine publishers have had to adjust to a changing world. And now, there are a few publishers who seem to have found their way into profitable publishing in the digital era.

Are Your Clients Telling the Right Story in Their Ads?

The results of several surveys over recent years indicate that younger consumers are very interested in brand authenticity. This interest seems to go hand in hand with their desire to hear a brand’s story.