Tag: Wieser

Pivotal Research: Ad Market to Grow 4% New Year

This week, Brian Wieser, Pivotal Research, revised his earlier projections for 2018 ad spending. The market looks stronger than it did earlier this year.

Marketers to Re-evaluate Facebook Ad Spending in 2018

Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.

Ad Market Increase Likely to be 4.1% for 2017

Brian Wieser, media analyst at Pivotal, is out with another revised forecast for 2017 ad sales. He now expects the year to end with a 4.1% increase.