Tag: Youtube

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

3 Easy Steps to Increasing Online Video Click-Through

Your client has just finished the perfect online video to showcase their company. One problem, the video isn’t getting as many views as the client had hoped. What’s happening and how do you fix it?

New Parents Turn to Online Communities for Support, Bartering

“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”

42% of Adults Want Their Doctor/Patient Relationship to Extend to Social Media

A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.

Do Your Clients Need Help with Social Commerce?

Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e-commerce sales.

Video is Not Only Alive, It’s Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.

How to Deliver Killer Video Campaigns

Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.

Business Social Media Trends Expected to Skyrocket in 2016

“The truth is, trends in social media change so quickly that it’s difficult to keep up — especially if you’re more concentrated on trying to run a business,” Scott Falkner writes for Inquistir.com. “To that end, here’s a few things in 2016 that you might want to keep an eye out for when it comes to social media.”

51% Visit YouTube to Make it No. 1 Online Video Destination

YouTube remains the No. 1 online video destination, according to comscore, with 159.5 million desktop viewers in December 2014. The popularity of professionally and semi-professionally produced content on YouTube channels continues to drive engagement on the platform, with VEVO ranking as the No. 1 channel.

Movie Goers Relying on Film Trailers

Earlier this fall, Variety reported that box office ticket sales were 15% lower this summer when compared to 2013. Experts can’t agree if the problem is linked to a shortage of exciting movies or if the general public has lost interest. Theaters should begin targeting dedicated movie goers to increase sales. Google reports that specific types of media influence what people ultimately go to see.

Marketers to Increase Branding On YouTube

Major brands have embraced YouTube marketing in a big way over the past several years. These businesses are finding that this social site can help them increase their long term reach in a way that complements the shorter boost they get from other social networks. Pixability’s Top 100 Global Brand Strategies on YouTube report contains great insights for marketers seeking to increase the benefits from their investment in this channel.

Marketers to Pump Up YouTube Promotions

Look out, amateurs musicians and stuntmen. The professionals are ready to take over the world of YouTube. As Google, the owner of YouTube, seeks to turn the popular site into an advertising powerhouse, it will be rolling out new content and courting marketers in a big way.